Assessing the overall customer experience and designing processes to improve it has never been more important than now. Almost every business strives to provide a holistic and excellent customer experience, but only a few can. Why? The growing competition and increasing customer experience will create various barriers to service design thinking, and one must think creatively to deal with them. Service design will always allow you to design principles and organize your people to achieve a common goal. However, a few fences will stop you. This post will reveal the main barriers to service design thinking. Keep reading to learn more!
Barriers to service design thinking:
The service design process is not that hard to accomplish, and there are multiple advantages associated with it. Simply put, the process allows you to see the bigger picture and assess the overall customer experience. While assessing the customer experience, you will identify potential barriers that could stop you from hitting the mark. We have compiled a list of potential barriers you must know before starting the process. Let us dive deep into the list!
1. Intricate governance/organizational structure:
Complicated organizational structures will keep you from solving a problem since no one will help you. Generally, you will see plenty of decision-makers regarding individual projects. However, you rarely see anyone helping you when a problem hits your organization hard. This toxic and intricate governance practice will never help you achieve the service design goals.
How can you overcome this particular barrier? The best you can do is to discuss the problem with the management and work your way up the chain. To foster a healthy organizational structure, you should know when to take ownership and respond accordingly. Moreover, you should also bridge organizational boundaries and work for a supportive culture.
2. An isolated mentality:
Various departments and groups inside the organization would feel hesitant to share information on multiple fronts. The practice can lead to siloed thinking, hurting the overall customer experience and service design process in many ways. Moreover, it can also stop your organization from being innovative, collaborative, and co-creative. Thinking about this barrier is critical since it will never stay secrete for long.
The smooth service design implementation requires robust communication between teams and different departments. An organization-wide approach to implanting change will pay off, and you should use it to the best of your interest. Moreover, you can also work with the service design thinking specialists to learn how things should go!
3. Resistance to change:
The inertia to change is critical in your organization, but you will find it missing in your team members. The people in your organization can create the biggest barriers to service design, and you must work on them. If they are not happy to accept change, you must think of another way to get things done.
Service design can be a new concept to most of your team members. However, you should explain the process with “how it works” and “why it works” elements on the front. Doing so will help your employees understand the proceedings and follow the design process you have set.
4. Time and pressure:
The overall service improvement will take sufficient time and resources, and what if your organization doesn’t have them? It will lead to pressure to do more with less, and your team members might fail to achieve the goal. The planning stage of your service design should consider the time and pressure elements to avoid any mishaps in the future.
Being a wise head, you should examine and identify unwanted process activities as they can lead to complexities. Do you find it too hard to handle? Don’t worry; you can work with service design thinking specialists to seek help!
5. Thinking it too hard:
Short-term thinking and planning will never get you across the sea! It could probably be the biggest challenge while working on the service design. If you think you can’t do it, you will do it! Making short-term decisions as knee-jerk reactions can create problems. Some organizations also create inadequate workarounds for problematic processes, which leads to missing the root cause of the issue.
The best way to deal with this problem is to keep the bigger picture in mind. No matter how minor the project is, you should always consider the overall customer experience and a corporate goal. An emphasis on the long-term benefits of service design will help you work for a better future.
Meet the service design experts for better results!
Service design processes can help your organization improve the overall customer experience manifolds. However, where should you start? It takes an expert’s mind to assess and start the process in the right direction. Meeting the service design experts will help you understand and implement the right strategies to achieve the goal. Call these experts today!
